The Experts

Punam Anand Keller is the Charles Henry Jones Third Century Professor of Marketing at the Tuck School of Business at Dartmouth.  Professor Keller has a joint appointment at the Tuck School and at Dartmouth Medical School, where she is an adjunct professor of community and family medicine. 

Her research and practice focuses on designing marketing programs to influence the voluntary behavior of target audiences in order to improve individual and collective well-being, with an emphasis on communications for health and financial decision-making. Her work has been supported by the U.S. Department of Treasury, Centers for Disease Control (CDC), National Cancer Institute, Social Security Administration, Financial Regulatory Association (FINRA) Foundation, National Endowment for Financial Education (NEFE), and by the Marketing Science Institute. She was president of the Association for Consumer Research (ACR), a founding member of the ACR advisory committee on Transformative Consumer Research, and Co-Chair of CDC’s Annual Health Marketing Conference, the Transformative Consumer Research Conference, and Advertising and Consumer Psychology Conference. 

She has combined social marketing and consumer behavior in several financial literacy projects. She is currently working on a commission from the U.S. Department of Treasury to design materials to communicate core financial competencies and is marketing director of the Financial Literacy Center, funded by the Social Security Administration. She developed and taught two programs on social marketing for FINRA and NASAA. She was a co-recipient of a grant to develop marketing materials to encourage employees to save for retirement from NEFE.  She also developed a social marketing plan for a nationwide Financial Fitness Check-Up on behalf of the President’s Council on Financial Literacy.  

Her health industry experience includes consulting and executive development with a number of companies such as Merck, Equitable Life Assurance, Kaiser Permanente, Aetna, Humana, American Cyanamid, Eli Lilly, Blue Cross Blue Shield, CVS/Caremark, Colgate-Palmolive, and National Health Services (UK). CDC has adopted her heath communication algorithm to improve their health communications. She is co-editor of a new book, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge.  

Annamaria Lusardi is the Director of the Financial Literacy Center, a joint Center of Dartmouth College, the Wharton School, and Rand Corporation, created with the support of the Social Security Administration.  She has taught at Dartmouth College, Princeton University, the University of Chicago Public Policy School, the University of Chicago Booth School of Business, and Columbia Business School. In 2008 she was a visiting scholar at Harvard Business School. She is currently at the George Washington School of Business. She holds a Ph.D. degree in economics from Princeton University.

Her main areas of research are financial literacy and financial education, saving, and pensions. She has won numerous research awards. Among them is a research fellowship from the Irving B. Harris Graduate School of Public Policy Studies at the University of Chicago, a faculty fellowship from the John M. Olin Foundation, and a junior and senior faculty fellowship from Dartmouth College. She is the recipient of the Fidelity Pyramid Prize, awarded to authors of published applied research that best helps address the goal of improving lifelong financial well-being for Americans. Her book, Overcoming the Saving Slump: How to Increase the Effectiveness of Financial Education and Saving Programs, was published by the University of Chicago Press in 2008.

She has worked on several projects on financial education in both the United States and abroad. She has developed tools to improve retirement planning and is currently working on several initiatives to improve financial literacy. Her work has been supported by the Social Security Administration, National Science Foundation, National Institute on Aging, U.S. Department of Treasury, FINRA Investor Education Foundation, and National Endowment for Financial Education. She has advised the Dutch Central Bank, the Dartmouth Hitchcock Medical Center, the OECD, and the World Bank on issues related to financial literacy and saving. She is a member of the Advisory Board of the Pension Research Council at the Wharton School and a member of the Scientific Committee of the Center for Research on Pensions and Welfare Policies (CeRP), Turin, Italy. In the fall of 2009, she served as academic advisor to the Office of Financial Education at the U.S. Department of Treasury.